El Toro Loco was a new business that was just getting started with their marketing when they reached out to us. As such, a website was a a digital marketing essential that we wanted to create for them to get them started. We designed the site to match the Mexican influence of their establishment. The colors, font, and image choice were all done strategically to further solidify the El Toro Loco brand. Content-wise, we made sure to outline the best things about their restaurant, and anything that visitors might be curious about on their first visit. This includes things like menus, special events, contact information, and even a gallery page. The end result is a cohesive website that is functional as it is aesthetic.

El Toro Loco was a new business that was just getting started with their marketing when they reached out to us. As such, a website was a a digital marketing essential that we wanted to create for them to get them started. We designed the site to match the Mexican influence of their establishment. The colors, font, and image choice were all done strategically to further solidify the El Toro Loco brand. Content-wise, we made sure to outline the best things about their restaurant, and anything that visitors might be curious about on their first visit. This includes things like menus, special events, contact information, and even a gallery page. The end result is a cohesive website that is functional as it is aesthetic.

A restaurant is not a restaurant without a menu. Taking inspiration from the Mexican culture and the name of the restaurant itself, we composed a vibrant book of food with the bull as a major focal point. We decided to play around with color, as well as implement elements of the restaurant such as the wood texture. We maintained consistency among the main menu and mini inserts, and even on the website.

We were asked to create both a Facebook fan page and an Instagram account for El Toro Loco. Since both pages were brand new, we made sure to load both profiles with content to make sure that new followers had something to see when they visit the respective pages. Afterwards, we made sure to keep content posting consistent and engaging. As such, we established a posting schedule for the coming weeks using our social media software to make sure they always show up on their followers’ timelines. Facebook posts are generally more graphic based, using bold text with a blend of images and strategic design. On Instagram, we favored more photographic content with subtle text. Social Media is a staple for any business’ marketing, and we make sure it gets the time and attention it needs.

Shortly after their soft opening, we wrote up a press release for El Toro Loco in order to better target their niche audience. In the press release, we highlighted all the parts of their establishment that separates them from a typical mexican restaurant. For example, their expansive menu and tequila selection are things worth bragging about and were included in the release. Furthermore, we made sure to include the times of all their special deals and events. This is mainly used to target local readers who may be interested in participating and have not heard about El Toro Loco yet. The press release is informative, strategic, and mandatory for any business looking to expand their audience.